Basic Search Engine Promotion


I can’t tell you how many times people have asked me, “How

to do I get my site to come up in the top ten of the search

engines so I can get hits and sell my product?”

What they really want to know is, “How can I get people to

show up to my website without spending any money on

advertising my site!”

People usually don’t like my answer because accomplishing a

“top ten ranking” on any search engine always requires

careful thought along with a significant amount of work.

Three types of “Search engines” abound on the Internet.

They include true search engines, directories, and links


At last count approximately 10,000 sites referred to

themselves as search engines, though only about a dozen

sites rate your attention since they drive 97% of the

Internet’s search traffic.

These sites include Google, Yahoo!, Overture, MSN,

AltaVista, AllTheWeb, Lycos, DMOZ, and a few others.

When a visitor logs onto a search engine looking for

information, they enter “keywords” about the subject in

hopes of obtaining a list of relevant websites.

Each search engine or directory operates with its own rules

about judging a site’s relevancy to a keyword search.

They look at text on the web page (body text) as well as

words you can’t see which reside in the actual code of the

web pages.

This code includes such things as alt tags, title tags, and


Depending on the search engine, what you can’t see may

represent a far more important part of ranking well than

the words appearing on the page.

Search engines look at how many times a keyword shows up in

the various parts of your website as well as actual

location on the page.

Assuming that an important subject for your pages would

appear at the beginning of a page, those web pages starting

with the keyword should rank better than those that don’t.

Also, in many cases, the more websites linking to your site

will drastically impact your rankings.

Entire books and websites exist to teach eager website

owners how to pump up their rankings on all the various

search engines, however these promotion tips will serve you

well in your quest for the “Top Ten!”

** See what others have done for maximum exposure!

Go to the various search engines and perform a search under

which you would like to appear.

Dissect those pages to find

the common elements that make them show up.

~ How often and where do the keywords appear on the page?

~ How many words on the page in total?

~ Do they put keywords in their hypertext links?

~ How many other sites link to them and could you easily get

a link from those sites too?

** Beware of registration vs. promotion

Plenty of companies will “register” your website with

thousands of search engines for about $50-$100.

But simply submitting to the search engines won’t do much

for you. Without the proper structure in your website, only

sheer luck will cause your site to pop up in the top ten!

(c) Jim Edwards – All Rights reserved


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