There are three ways to evade spam filters and get your emails delivered to your customers right now.
Do Not Use Spam Trigger Words In Your Content
If you are using spam trigger words and phrases such as “you may have already won!” or “100th Winner!” you are definitely asking for the spam filter to pick this up and toss it into the spam box faster than you can blink. Why is this so important? You do not want your customers thinking that you are in the habit of sending out spam. Spam is the new four letter word. It sounds a lot like the word “scam,” and no company wants its hard earned reputation ruined by the report from a customer that the person thinks the company is a scam and only sends out spam emails.
If it is necessary, hire someone to write the content for you. If you are actually giving away goodies in a legitimate contest, do everything you can to substantiate that the contest is real. Have the real names of the people who won listed (with their permission to use their first name and last initial, of course), and maintain a real testimonial page with real comments. In this way, the customers interested in joining in on the fun will understand that they are not being taken for a ride instead.
Do Not Send Attachments To Your Emails
If it is possible, do not add attachments to the emails that are sent to clients. Many people are leery of opening attachments, since viruses can be added to the attachment much like a Trojan horse. For example, a legitimate email may come from a seemingly known company. Then, hiding in the real looking email will be the virus. Any attachment that is labeled, “look here” or “click to see more” will stir up the curiosity of the customer, but also the suspicions of web savvy readers.
Why are we all so paranoid about viruses in attachments? The answer is because we are deathly afraid of viruses in general. Consider this fact: viruses cost billions of dollars a year, because there are unscrupulous companies out there on the web that will hack into your system, steal your passwords and identity, use the information to steal money from your accounts, then resell the information to others who will perpetuate the same crime against you over and over and over again. Now you are beginning to understand why your customers are nervous about opening an attachment from you. Who could blame them?
Do Not Send Ambiguous Subject Lines In Your Emails
If you are a car company, you need to tell the customers who you are in the subject line of your email. Similarly, if you are a spa, you should tell the customers your name in the subject line, or at the very least the service you are providing. If your subject line is full of exclamation points, large capitalized letters, and overly eager content, the spam filters will certainly take notice and your email will not see the light of day, or the inside of the inbox. This is because these are the words and phrases most used in scams and spam messages. As we have already mentioned, the less you look like spam, the less you will be considered a scam – and the more your customers will trust your email and open it up.[ad_2]