Social bookmarking and media sites have become so popular these days, and this is something that many businesses are taking advantage of, since these sites can be utilized to reach large groups of people with various interests for little or no cost.
Unlike the bookmarking sites of old, today’s sites allow people to openly share their bookmarks, which is the essence o how ‘social’ it gets. People can build their own lists that exist as a web page and others can come view the page. People can also discover Web sites without searching.
Searching as you well know is one of the most used methods for discovering information and Web sites but it does have it’s problems. For example, how would you know what words to search for when you’re don’t know what something is called? You may know it’s something you want but not know what the name or term for that item, problem or solution.
Relying Solely On Search Engines Is Not That Effective Anymore
Sometimes search engines aren’t accurate at all. There have been a lot of times when users searched for something, and the results were a list of commercial Web sites or somehow useless sites that are way of the ones you really wanted. Search engines may like you to think you cannot manipulate them but if that were 100% true, you’d always find what you want to look for every time you search.
The truth is, they will list sites according to what they think makes a good Web site. So a Web master only has to ‘play by their rules’ and get decent results. Besides, there are some really good sites that don’t make it to the top of search engines – maybe because their Web masters aren’t SEO savvy or just don’t have the time.
There Are Specific Bookmarking Sites That Help Businesses Grow
There are even topic-specific social bookmarking sites that can be used to promote your business to a more targeted audience. You can also write “article” type stories that promote your business without sounding too promotional. Then, potential customers are able to read your article and click through to your Web site.
Bookmarks Offer An Excellent Marketing Venue
Because of the fact that you can share your bookmarks with others with the same interests, social bookmarking can be an excellent marketing strategy. When you bookmark a site, like your business site, you are able to describe it with a “tag”. A tag is a keyword that is used to find bookmarks on a site. By associating the right tags with each of your bookmarks, you can get a steady stream of interested visitors to your site.
Social bookmarking, in a nutshell, is all about labeling the Web, making it easier to find the content that you’re looking for by passing on what you’ve found. The labels applied to web sites are generally called tags, and over time a kind of taxonomy grows, whereby persistent tags help information to be aggregated and mined for information. Where a taxonomy was, however, the product of specialists carefully categorizing items within their area of specialism, social bookmarking produces instead what has been termed a folksonomy.
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