Introducing a New Product


When introducing a new product, product placement and market awareness are the most important factors. During product development and while introducing a new product, you should concentrate on market research by accessing members of the market to get their opinions on the product. Use this information to determine how you will go about launching your brand.

Get People Talking

Start by drawing up a press release to submit to print and online publications. Include information about your company, the product’s description and where people can find it. You might also ask specific trade publications or blogs to complete product reviews to help spread the word about your new product.

If you have your own blog, ask members of your target market to write reviews or testimonials. You might even start a web series featuring members of your target market trying out your new product, and in doing so giving a detailed product description or expert review. This is a great way to create a buzz through several different mediums.

Get Your Product Out There

Since you’ve already determined your target market, you should find out how you can access them regularly. Introducing a new product requires that your get in front of your target customer and hand out samples or coupons. If you are targeting young mothers, you might set up a booth in the front of a supermarket or large retail store. If you’re targeting college kids, you might set up a colorful display at a music festival or sporting event to draw them in.

When introducing a new product, hitting the streets is the perfect opportunity to tell people exactly what you want them to know about your product, before they hear it from someone else. When introducing a new product, you should also provide samples to the public. This gives you an opportunity to see their immediate reaction and ascertain popular opinion. Investing in your customers by providing free samples or promotional gifts gets your product’s name out to the public and can possibly yield very lucrative results.

Get on the Web

If your product is only available online, or if you’re simply trying to increase your Internet buzz, there are several ways to lead your customer back to the web. Create a QR code that links to your website or social media accounts and place it on the side of your booth or on a static sign. This is a great option if you have long lines for samples. Your target customer can take pictures or tweet about your product while standing in line. They won’t get annoyed with the long line, and you’ll get a little free online marketing and promo.

Introducing a new product is simple. You need to get in front of your target customer and get them talking. Customers create the best advertising and marketing strategies, so invest in your customer and let them work for you.


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