New Product Launch? Check This Out


A new product launch can be an exhilarating time. I know, I have been involved in hundreds of them. The biggest thing to realize with a new product launch is that a lot can go wrong.

My goal here is not to speak of doom and gloom but it is important to point out that a successful product launch can be hit or miss without the right plan. Your marketing strategy needs to well thought out, your target market must be clearly defined and your timing must be spot on.

Many times people who are planning a new product launch do not take the necessary actions to ensure that their sales come in like they hope. An effective strategy is one that looks at the big picture. What time of year will the launch be in? Is your product geared towards a specific season? Are there any major holidays during your planned launch? Are there any major sports games? The list goes on.

Another thing to keep in mind when planning a new product launch is….who else is might be conducting a product launch during the same time? Let me tell you…this one is BIG. Part of your strategy will obviously include recruiting affiliates. If you have not taken the time to check out what other product launches are happening then you could very well be shooting yourself in the foot.

Affiliates are busy and solicited daily. It is important that once you have picked a date for your new product launch that you immediately start getting in touch with some of the main affiliates that you want to promote. Doing this will allow them enough time to plan and schedule their promotions for you.

A new product launch when carried out properly can be very lucrative. The key is to do your research and ensure that you have all of “I’s” dotted and your “T’s” crossed.


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