Social Bookmarking – Overview


Having a good service or product or business portfolio will not benefit if the right target audience is not reached in order to turn all this into revenue earned. Creating a platform where the business is made as visible and as accessible as possible is where the social bookmarking tool comes in.

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. The visitors can search for resources by keyword, person or popularity and see the public bookmarks, tags and classification schemes that registered users created.

Did you know that there are over 15 billion web pages? To make sense of it all, we need to pluck out the best pages and save them for later.

The social bookmarking opens the door to new ways of organizing information and categorizing resources. Social bookmarking services indicate who created each bookmark and provide access to that person’s other bookmark recourses thus users can easily make social connections with other fellows interested in just about the same topic.

It is important because social bookmarking grants users the opportunity to express different perspectives on information and resources. So, this process allows like-minded fellows to find each other and create new communities of users. Tagging information resources with keyword has the potential to change the way how we store and find information.

It may become less important to know and remember where information was found and more important to know how to retrieve it using a framework created by and shared with peers and colleagues.

Social bookmarking simplifies the distribution of reference lists, bibliographies, papers and other resources.

Good places: the following are some of the more current and highly ranked social bookmarking sites available for perusal:

Twitter – This tool facilitates the sending and reading of online text based information. The character counts are only up to 140 and as such the material posted is done is a concise manner using a lot of jargon.

Digg – as a social news website this particular site has its own loyal following which is considered the cornerstone element of letting people be part of the endorsements as to the popularity of a posting. The voting done on either the upward or downward trend called digging and burying respectively is what contributes to its popularity.

Stumble upon – this is a form of web search engine known as the discovery engine and it finds and recommends web content to interested parties. The principles adopted for the rating process is done on a peer sourcing base. Users rate the WebPages, photos and videos that have been posted according to the personalized tastes and interests.

Reddit – this is also a site where social news is submitted by registered users. The contents are submitted in the form of wither links or text self posts. Other users will then commence the voting process to create the appropriate positioning the voting exercise establishes. This in turn determines the positioning of the site’s pages and front page.

Buzz feed – this is a website that combines a technological platform with the specific intention of detecting viral content. It is accompanied with an editorial selection process to provide the snapshot of the viral web in real time. This tool is a much sought after tool for obvious reasons.

The “fly in the ointment” is that social bookmarking is susceptible to abuse by spammers due to its popularity. Some people have started considering it as a tool to use along with Search Engine Optimization to make their website more visible. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.

I can be witness for my personal constant struggle with spammers at my new bookmarking site. But we’ve got to take the good with the bad otherwise we’ll never get anywhere.


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