Stay Active: Social Bookmarking Marketing


For me, rule 1 on social bookmarking marketing is to stay active. Having an online presence on social media alone is not nearly enough. You need to give the users something, not just be happy with appearing on social bookmarking sites once in a while. That’s work you just do for yourself, not in a useful way, but so that you can say: my company is there.

But it’s not just about being there, it’s about getting something out of it. This can only be done by staying active consistently, by producing, posting, sharing and tweeting informative content, interesting images, and relevant videos.

And don’t keep it at that. Also complement this activity by responding to comments, sharing content on social bookmarking sites, commenting on other relevant posts and pages, using the “Like” feature on Facebook, and retweeting. By putting in a few minutes every day, and without making too much of an effort, you will be able to see very positive results for your site.

And not only that: by sharing your experience with other users, you in turn will probably learn lots of useful information. Years ago, businesses would have killed to get the kind of free feedback you can get with the Internet.

So, getting specifically into social bookmarking marketing, you’ll be wanting to share interesting posts from other websites, not only yours, and commenting on other people’s activity plus participating in communities which target your niche market. Try to present yourself not as somebody trying to make money, but as a professional willing to offer good advice and ready to hear feedback from both experienced and inexperienced users. Both can give you valuable insight to different things, from the layout or colors of your pages to things more related to your business. Keep your eyes and ears open and the time you spend on social bookmarking sites will be an investment. So even if you start out with few resources, the information you can gather from your users can set you ahead of your competitors.

Social bookmarking marketing, like any kind of Internet marketing, is all about the community, at least to me. If you depend on high volumes of traffic exclusively instead of having a loyal group of regular visitors, your income will dry out under any kind of SEO related pressure. Lots of companies went down in just a few weeks when Google last changed its algorithm. You can defend your business against algorithm changes by keeping a good base of followers who will go to you no matter what your position in Google is.

Social bookmarking can be one of the best ways to accomplish this, not only by engaging other users but by staying updated on the latest news in your business niche.


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