The Costs And What It All Means – PPC – PPV – CPV – CPA – PPA


My students often ask me what I think about the various advertising methods like pay-per-click (PPC), pay-per-view (PPV), which is basically the same thing as cost-per-view (CPV), cost-per-action (CPA) and pay-per-action (PPA), which is the same as CPA.

Now first, I’d like to begin with CPV advertising in relation to PPC advertising. What do I think about CPV advertising? Well, I think it’s a great thing. It’s also a different animal in terms of it’s relationship to the other types of advertising. It is one of those things that you can really lose your butt on. It’s really cheap advertising. But I do think doing it wrong can have you losing a lot of money. But I will say that between the two, CPV or PPV versus PPC, their traffic is entirely different. I have used and continue to use PPV/CPV advertising. I’ve got it to work for me, personally. I’m getting some really, really cheap clicks, like a penny a click. Basically, I’m getting people to go to my pages and having them opt-in to my list. After I get them opted in, I try to convert those opt-ins into sales. I’ve been able to do it quite well and I do like to use this type of advertising. It’s one of those things that are a great traffic source.”What are your thoughts on CPV versus pay-per-lick (PPC) advertising?” a student asked me.

Well, I will tell you, there are two different traffic sources. Both of them are in a more controllable environment than it is when we’re talking about the CPA stuff. With CPV, you can get a lot more done at a cheaper cost. The cost per click is a lot cheaper overall than with PPC. However, the quality of the pay per click advertising, I think, is going to be a little better for you. The reason for this is because I just think you’re getting better quality. So that’s something to take into consideration, even though you’re going to probably be spending a lot more money in pay per click advertising than you would on CPV. So there are downsides as well as some upsides. I like to run a combo where I’m doing both, in order to get the most bangs for my buck.

Now in terms of CPV or cost-per-view, I do participate in this type of advertising and have done so for a while now. But if I was to give someone who is new to Internet marketing one key piece of advice, I would suggest simply getting back to the basics, because that’s going to make you the most amount of money. By sticking to the basics, you’re going to be able to be able to take losses much better. Basically, the core basic elements inside internet marketing, are going to be a lot better for you, because you could lose a lot of money very quickly. I would consider pay-per-click as a more basic strategy. As for me, I’m able to walk into things like this.

In my opinion, CPV is a little more advanced, and then CPA is a lot more advanced. But really, it’s all about numbers. Are you able to convert your numbers? But getting back to the basics which involves building a website, building an opt-in page, driving traffic to an opt-in page, and then creating a product and creating a sales letter to sell the product, then building a list, those things are going to be the key to your success. If you can do this and make offers to your list without “selling” to them, I think those are the key factors to doing well online.


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