There are over a Billion or so computer and Internet
users. That’s one BIG marketplace!
Finding ways to directly reach out and contact this
huge consumer base has always been a problem for the
small website owner and most online/offline businesses.
Those who have devised ways or methods to reach
this huge marketplace have reaped the rewards.
Microsoft comes quickly to mind with its Windows Operating
System and all those default features such as MSN that’s
pre-loaded onto your computer. But for the little business
owner accomplishing this feat for just a small percentage
of this ‘Billion Plus Club’ is an enormous task, but again,
the rewards are worth it.
One of the best ways or places to reach and touch
these computer and Internet users is the DESKTOP.
Place a direct link to your business, website or
product directly on the desktop of your potential
customers or interested parties.
Many successful online sites and businesses have
done just that – developed a software program or
programs that go directly onto the computer
desktop. This is usually some interactive program
that the user accesses daily, whether they’re online
These businesses keep their brand name, company
message, and live links constantly in front of
their customers 24/7 — 365 days of the year.
Designed properly, this can be a very powerful
marketing system, bringing in targeted traffic,
building leads and over time creating brand
loyalty or company awareness that’s worth its
weight in gold.
These programs can also be very ‘viral’, designed
so that users recommend or pass them along to family,
friends and colleagues. It’s also the right situation
where a smartly designed program or site can hit the
‘Billion Plus Club’ in a head-on collision. Resulting
in instant mass promotion and name recognition.
One such example was ‘Hotmail’.
The ‘Hotmail’ phenomenon surprised everyone. How that simple
email program suddenly spread everywhere almost overnight
was amazing. There have been numerous examples since.
The viral nature of the Internet can be very beneficial
to those who can harvest it!
Although not on par with the ‘Hotmail’ example, there’s
a viral technique any company, no matter how small, can
use. It’s a system that’s so simple, its almost laughable,
but sometimes the simple stuff works best. Especially
if you want to reach the largest demographic of this
‘Billion Plus Club’. Even the newest computer user
should feel comfortable using your program. You can
only do that if your system is simple and very easy
What’s the program? System?
The Computer Desktop Calendar.
Actually most of these programs are both a Calendar
and Personal Planner which fits directly onto your
computer desktop. Businesses have been using promotional
calendars for centuries, it’s a simple way of keeping
your business contact information, your brand name or
product directly in front of potential customers.
It’s simple and direct. And it works!
However, instead of the kitchen wall, the eCalendar
sits on your client’s desktop, the best location in
all of ‘computerdom’. Prime beach front property.
This desktop calendar can be customized to contain your
company or website message, your images, your contact
information, and plus, BIG plus, live links to
your business, web site or your contact email links.
A small, simple and powerful device reaching out
to that ‘Billion Plus Club’.
But this device or any device would be useless, if
it’s not used! However, everyone uses calendars and
planners – to remember everything from your favorite
uncle’s birthday to little Susan’s next dental appointment.
We all use calendars, it’s a fact of life.
Savvy marketers and company directors have figured
this fact out long ago. They also know the promotional
calendar can be an effective marketing tool.
The real smart ones, have also factored in the huge
‘Internet’ market and have covered all the bases in
their promotional campaigns. They use both the ‘old paper’
calendar and the newer ‘eCalendar’. Reaching as many
potential customers as they can — covering all the bases.
Like Putting Your Business Card In Front of 1000’s Each Day!
But there’s one MAJOR difference between the two — the
‘old paper type’ usually lasts for only one year; the
promotional eCalendar lasts forever. For the
promotional calendar, along with everything else in
the computer age, has evolved. This calendar is perpetual,
all your dates, plans, anniversaries, etc. can be entered
and kept for a lifetime. This is a distinct advantage the
eCalendar has over its out-dated paper cousin. An advantage,
businesses should be aware of as they prepare their next
For the small business owner or webmaster acquiring
such a program or device can be expensive in the short
term but it will pay big dividends for years to come. Most
quality programs will have ‘unlimited copies or downloads’
and if the program is designed right, these calendars will
last forever! One time investment, where companies can get
more ‘bang for their advertising buck’ by using an eCalendar
instead of a paper one.
These promotional eCalendars are small, simple, powerful
and easy to use. If you’re a website owner, business owner
(large or small) you should be considering such a promotional
viral device for your own company or product — remember the
‘Billion Plus Club’.
Alert companies and businesses should be ‘factoring in’ the
computer and Internet into any promotional campaigns. As more
and more business is filtered through the Internet and the Almighty
Computer, those who have their company’s brand name, sales message
and contact information placed directly into this mix will reap
At the very least, using a promotional eCalendar will
give any company a slight edge over their competition.