Use Audio Interviews to Attract Customers – A How-To

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If you’ve conducted an audio interview with an expert, you’re well on your way to having a business that can make you money.

Some people get stuck on the idea that an interview is just that – an interview.  Don’t do that.  What I want to encourage you to do is to see the interview as information product.

Obviously, that information product has a value for the information it provides.  But, it also has a perceived value for the way that information is delivered.

For example, an ability to listen to an interview online has an inherent value.  But it is not as valuable as an ability to download the interview and take it with you on the road, in the garden, or when you’re out “pounding the pavement” getting fit.

The reason the second option is more valuable?  Choice.  People like choice and are prepared to pay more for it.

Taking this process further, another way to enhance the value would be to provide a transcript of the interview.  That way, people who like to read could also tap into your stuff. 

If you follow this model through you have the basics for an opt-in program on your website.  For example, in order to capture the email address of a potential customer you could make available a sample of the interview. Having wet their appetite, you could then offer that customer the ability to download the interview so that they can take it on the road. They could pay a monthly fee for this service.  In order to further increase the value and charge a premium on the monthly fee, you could offer to supply the transcript.

And then. Hey presto.  Using one audio product, you have created a viable business system that’s a win for you and a win for the customer.

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