What is partnership publishing and why is it the best option for today’s authors? Partnership publishing is best described as a hybrid between traditional and self-publishing. Many authors are turning their backs on the hoop-jumping processes of traditional publishing and are embracing the collaborative process of partnership publishing. Partnership publishing offers authors many of the same perks of traditional publishing routes, while also allowing them to maintain creative control and royalties for their hard work and dedication.
Why not go fully self-sufficient with a self-publisher? The difference with partnership publishing is that your manuscript is treated with great care to ensure a first-rate and professional end-product. Staffed by industry professionals, partner publishing companies provide more than just expertise – they provide their authors with personal support and guidance throughout the entire publishing process.
With these hybrid publishing companies, authors pay upfront for the hard costs of production, but what they get in return is so much more! They secure experts in the field, who work not only on publishing the book, but successfully marketing it, as well. This unique model allows authors to pay only for the services they want and need. Whether it is editing the initial manuscript, designing the book cover, quality printing, widespread distribution, effective marketing techniques, or social media set-up and maintenance, it is all made available to every author in a publishing partnership.
Partnership with a publishing company offers the benefits of traditional small presses’ knowledge and resources, while providing authors with full rights to their book at the end of the process. Partnership means authors are able to focus more of their energy on what they do best – writing.
Constant communication, personal transparency, and long-term commitment are a few of the qualities that set apart a publishing partnership from other styles of publishing. Larger, traditional companies may only push a book for a brief period of time, but for some companies, partnership means marketing for success. This requires time, repetition, and open communication between publisher and author.
While self-publishing requires grueling attention from the authors, traditional publishing requests too little input, leaving authors feeling as though they’re in the dark. But publishing partnership allows for the perfect amount of attention and input, from both author and publisher. This stems from the agreement to become partners, exchange resources, and talents, rather than merely exchanging money and product. It is quite possibly the future of publishing![ad_2]