What is PPC?

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PPC is ideal for continued search engine exposure with guaranteed 1st page placement (budget depending) along with flexibility and speed with which a campaign can be implemented e.g. PPC is easily one of the best advertising tools available. Whether you’re launching a short-term campaign, creating more awareness for your business, or simply driving up sales, PPC gives you the power to reach the right customers at the right time when they’re looking for your product or service.

Search Engine Optimization (SEO) has many different facets that help your overall results. First, you have to concentrate on the quality of your web content. Search Engine Marketing (SEM), or Pay-Per-Click (PPC) is when we place links to your website and marketing message taglines for your business in desirable areas of the search results, often times called “Sponsored” results. They are often found on the top of the search results, within a shaded area of the page, and on the right hand side of the page as well. Search engines needed us, crawled our sites and figured it out (their job). Now we follow their ‘guidelines’ and pay through the nose to advertise in their PPC programs, because they have wired their search algorithms in their own favor (and/or simply cut us off at the pass).

Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertisers keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more. Read our article, How to find good keywords for more on this. Advertisers, who pay more in a pay-per-click-advertising promotion campaign or in online advertising PPC, usually do get higher ranking. The prominent search engines in advertising pay per click listings are MSN, Google and Yahoo.

Click fraud is the poison of PPC and advertising networks do take measures to prevent it. Still,it can be exasperating to wonder which sly competitor gleefully clicks on your search engine ad all day long to inflate what you will owe Yahoo or Google by the end of the week.

Google AdWords permits high level of specification by providing the options of global search and local search. Thus, if you wish to target users of a particular area, you can be certain that your ad will feature only in the area that you chose. Google AdSense is a great and easy way to make money from your site if it is done right. Google AdWords is a great marketing tool that has helped many people make money online. But the system can often backfire.

Google and Overture have well-built administration systems that allow you to manage campaigns. Both systems allow you to customize the URLs, meaning that you can see exactly who comes in on each individual advertisement. Google AdWords (its PPC service) doesn’t have any setup charges and allows you to set a monthly budget that you are comfortable with.

Bid prices usually start at 10p per click and for all but the most competitive markets rarely reach more than 60p per click. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert.

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